3 Email Tactics to Encourage Customers to Schedule Their Annual Eye Exam

An annual eye exam can be easy for customers to put off, especially when the pandemic knocked a lot of people off their regular routines. If you’re looking for ways to bring your clients back to the office, we’ll look at how email can help convince them to make an appointment.

1. Segment Your Audience

You’re likely already segmenting your audience to some extent (e.g., by location, etc.). However, consider how getting into the finer details can make a difference in the response rate of your email campaigns. For instance, if your adult clients have children who are also patients, consider an email campaign that encourages everyone to stop by for a visit. If your optometry marketing in San Diego, CA is specific to the individual, it’s likely to net you better returns.

2. Target Client’s Health

You don’t need to explain how important a person’s vision is, but you may need to talk about the most common threats to people’s eyesight. This is where you can combine segmenting with your email content. For instance, while cataracts may occur to people at any age, they’re unlikely to be a common problem for people in their 20s. In this case, an email to young students and professionals might focus more on what a computer or mobile phone screen does to the eyes over time. As you move forward into the upper age groups, you can talk more about the threat of glaucoma or macular degeneration. This is less to invoke fear and more to get people to think about prevention.

3. Find a Digital Marketing Professional

If you’re having a tough time keeping up with your email campaigns, it might be time to get some help. The right healthcare marketer in San Diego, CA can have a market effect not only on your revenue but also on the relationships that you have with your patients. The expert staff at Digital Healthcare Professionals can help you standardize your email schedule, so your clients can count on regular communication. They can also help you send messages that are likely to resonate with the reader. If you’re looking for better content, contact us today to learn more about our services.