4 Essential Pages on Your Dental Practice Website  

As you contemplate your dental practice marketing needs, your website is one of the most important areas to focus on. Creating a professional-looking, up-to-date, and user-friendly website is essential to making a great first impression for prospective clients. The structure of your website should include easy navigation and pages that will meet all of your site visitors’ immediate needs. Remember that they’ll be looking for either information or dental services, so you must provide both needs. Here are the four essential pages on your dental practice website.

1. Home Page

The very first impression that your site visitors get is through your home page. Every website needs a home page, which is where visitors first land when trying to learn more about you. The home page should do several things:

• provide navigation links to other pages
• tell what kind of business you are
• offer a visually appealing experience

2. About Us Page

The About Us page works to build trust and connection. This is where you get to show off your expertise without coming off as being boastful since your prospective clients want to know all about your education, background, area of expertise, and even a little bit about your personal life, such as your hobbies or pastimes.

3. Services Page

The services page is where you get to summarize all the various dental services you provide. This page can link out to detailed service pages, where you go into depth about what a particular service entails. This is a page where you can showcase your expertise and highlight where you differ from your competition. For instance, if you offer high-tech dental X-rays that are more comfortable for the patient or if you offer extras like Botox or treatment for sleep apnea, this is a good place to discuss that.

4. Contact Us Page

Ideally, you’ll offer your site visitors multiple ways to contact you. The contact page should include detailed instructions on how to book an appointment. Maybe you’d like clients to be able to book online, or you might like to provide a phone number for people to call and book over the phone.

No matter where you are in the U.S., you can rely on Digital Healthcare Professionals to provide your dental practice marketing needs. Contact us to get started today!