3 Ways to Build Dental Practice Engagement with Social Media

In the modern era of technology, building engagement comes down to being approachable and connected to the patients you serve online. Social media can be an exceptional tool for this purpose, but how do you build dental practice engagement with a basic social media profile? Check out a few ideas to keep both patients and prospects connected and interacting with your brand as a dental practice through social posts.

Highlight Your Dental Practice Team

Familiar faces mean a great deal when you are in a new place or even in an uncomfortable situation that provokes anxiety. Therefore, introducing your staff members on social media can be a meaningful way to build familiarity between your practice and prospective or current patients.

To give faces to your brand, highlight certain staff members on your social media pages, and be sure to share their pictures. If you want to take things a bit further, consider posting fun videos featuring the employees or doing brief Q&A sessions that can be shared with your audience.

Show Off Your Dentistry Skills

What sets your practice apart from all other dentists in the area? Do you provide specialized services or have access to technology not available at all practices? Make sure these selling points and skill sets are spotlighted on your social media pages. A few examples of ways to portray your dentistry skills include:

• Offering before and after photos of patients willing to share their results
• Providing information about how a new technology makes treatment better for patients
• Explaining how your primary treatment providers gained the specific skill sets they have

Make Your Dental Brand Approachable

To make your dental practice more approachable on social media, focus on creating engaging and informative content that resonates with your audience. Share helpful dental tips, behind-the-scenes glimpses of your practice, and patient testimonials to humanize your brand. Respond promptly to messages and comments, and encourage interaction through polls and contests. By showcasing your expertise while fostering a friendly and welcoming online community, you can establish trust and build lasting relationships with current and prospective patients.

Struggling with Social Media? Trust Digital Marketers with Experience

If you need help with your digital marketing plans, bring in a team of experts to guide you. Contact Digital Healthcare Professionals to discuss your needs and receive a custom quote.