3 Things Optometrists Should Know About Social Media Reviews

Busy optometrists in San Diego, CA, may have any number of things on their to-do list, and this is especially true for offices with just a few members of the staff. So it’s understandable if social media reviews slip your mind, or even if you had never really considered them in the first place. However, before you dismiss the comments from people, we’ll look at why it pays to pay attention.

1. Social Media Reviews Matter

No matter what your customers are saying about you, other people will find them. From Yelp to Facebook, people are going to use these reviews to decide whether to make an appointment. (Even if optometrists aren’t taking in new patients, they still need to be concerned with keeping the patients they have.) The best part is that positive reviews on social media can also be used to help boost the credibility of other assets, such as your website or print materials.

2. A Little Can Go a Long Way

Your patients aren’t necessarily expecting perfection from an optometrist. No matter how professional or experienced a doctor is, they and their staff are still liable to make mistakes. The problem isn’t necessarily making mistakes, it’s failing to react to them appropriately. Negative reviews can have a major impact on your profit margins.

If the staff is constantly assuming there’s nothing they can do, they can start thinking that even a genuine apology will do little to change the situation. This is a mistake. Even if the angry patient doesn’t respond to the gestures, you can honestly tell the story on social media. This way, other patients can see that you’re making an effort.

3. You Can Find Marketing Experts for Optometrists in San Diego

If you don’t have time to make appointments, let alone answer social media reviews, you should know that there are marketing services for optometrists in San Diego, CA. At Digital Healthcare Professionals, our staff specializes in helping optometrists connect with their patients online so they have a better chance of improving their revenue in the office. If you’re interested in having an expert monitor your social media presence, including harnessing the power of positive reviews, contact us today for more information.