3 Action Steps to Improve Your Customer Service (and Online Reviews)

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Connecting your day-to-day service to your online reviews is not always easy. It’s easy to think that your standard activities, like checking in patients or directing them to the doctor’s office, are enough to keep everything on track. However, if you’re seeing relatively lackluster patient satisfaction or generally disgruntled remarks, you may want to make a few fundamental changes to step things up.

1. Start with the Trends

Chances are, you’ve seen some pretty common trends regarding your patient’s needs. For example, maybe your patients become frustrated if they’re asked questions that they’ve already supplied the answers to. Or perhaps they’re often made to wait before their appointments (even if there’s a penalty fee if they come late). It may not always be easy to avoid particular frustrations, but being proactive and communicative can go a long way.

2. Extra Touches

Offering patients something when they come in, whether water or a magazine, can immediately set the tone for a more pleasant transaction. Making an optometrist’s office more inviting doesn’t always take much, especially when small touches like pillows and coffee machines can leave a lasting impression. It can make the office more comfortable for the staff, who’ll reflect to patients with a genuine smile.

3. Respond Everywhere

From phone calls to Facebook, being responsive can help your patients feel seen and heard. For the best online reviews, this will mean providing thoughtful answers or responses to questions and concerns.

If you have a patient who feels a staff member made a mistake at the office, resolving the matter as best as possible is essential. Even if you can’t square the issue away with the individual patient, it can help current and prospective customers understand how you react to patient complaints.

One way to improve your digital customer service is to outsource some of your to-do list to a team that can keep up with the workload. If you want to improve your digital marketing in San Diego, the team at [practice_name] is here to pick up the slack. We can manage your online reviews across the board, so you can offer first-class service in-person.

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What Kinds of Topics Should a Dental Blog Cover?

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A dental blog is highly recommended for any dental practice, which is true no matter how small your client base is. Below, we’ll look at why this is and how this digital asset can help you improve your overall web presence.

Why Do I Need a Dental Blog?

Dental blogs in San Diego are an ideal way to update your website, working on the latest keywords your patients search for. This way, they’re more likely to find you. Dental blogs are especially important if your dental practice’s services, hours, and staff are largely static. Regular blogs, whether per week or per month, give you a reason to keep an eye on your website so it doesn’t get buried under your competition.

What Topics Should I Cover?

The best topics to cover are those your patients care most about. A dental practice that largely caters to new parents will want to focus on how family-friendly their practice is and how they help children stay calm no matter what’s happening around them. A practice that helps largely older people will want to write about how to keep dentures clean and how dental implants can help people restore their smile.

What Are the Best Practices for Digital Marketing in San Diego?

Search engines like Google are constantly updating their terms and conditions, so it’s not always easy to define the best practices for digital marketing for dental practices. By the time you learn what you need to do, the rules can quickly turn upside-down.

That said, quality content will always be a great way to help your website climb to the top. This means quality photos, informative blog articles (that answer people’s questions clearly and concisely), and strong calls-to-action. The more you can incorporate your patient’s real-life concerns, whether that’s how late you’re open or what kinds of insurance you take, the more valuable your website will be.

If you don’t have time to keep up with a regular blog, consider how the team at [practice_name] can help you keep your digital presence straight — so you can focus on helping your patients