The Important Differences Between SEO and Local SEO

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Making sure your practice gets noticed isn’t easy. But when you employ an agency for website marketing in San Diego, CA, the process is simplified. Digital Healthcare Professionals ensure that your website has both general SEO and local SEO, and if you aren’t sure about what the differences are between them, you aren’t alone. You don’t need to know how to do it, but it’s helpful for you to understand it, so that you can better appreciate the value that a marketing agency brings to your practice.

General SEO

SEO (search engine optimization) is what gets your website noticed by search engines. If a person in your area wants to look online for “dental implants” and you offer this service, a well-optimized website will help to ensure that your practice URL is one of the top results. The goal of SEO is to drive organic traffic to the website by optimizing on-page content, improving site speed and building backlinks from authoritative websites, too. So not only would your site spring up, but the actual speed of loading might increase, and others might link to your site as a place to learn more about dental implants and other services you offer.

Local SEO

Of course, having your site pop up isn’t very useful for someone who’s all the way in another state or even across the country. They aren’t going to travel long distances to come to you when they can get dental implants at a dentist’s office near them. Ah ha. Those are the magic words, “near them.” That’s the crux of local SEO. Local SEO narrows the focus to geographical relevance, helping businesses attract customers within their community who might actually become clients because the practice is near them.

A good agency for website marketing in San Diego, CA will make sure that your practice’s website has both general SEO and local SEO. Your dentist practice can benefit from both, since each kind of SEO performs different agendas. To learn more about what SEO and local SEO can do for your dental practice, contact Digital Healthcare Professionals. We look forward to helping your practice get the attention it so richly deserves!

Why Website Navigation Matters to Your Optometrist Practice

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Like the eyes are the window to the soul, your website is the window to your optometrist practice. This is how visitors get a glimpse into how your practice operates, what services are available and what your business culture is. If they have trouble navigating the site for any reason, your bounce rate will go up, which is the time for a site visitor to leave the page. You may never have the opportunity to get that potential client to return, either. Website navigation isn’t just about design; it’s about guiding potential patients to the information they need quickly and intuitively. For optometry practices, effective navigation can build trust, enhance patient satisfaction, and ultimately drive practice growth.

Clear and Expected Navigation

By now, everyone expects certain navigation links on the home page, like services, about us and contact us. These are the basics that need to be on your site’s home page. These page names and relevant links should be prominently displayed. And even though your practice may go in for trendy designs, fancy fonts, stunning imagery and the like, the further astray you go from clear and expected navigation, the harder it makes it for your site visitors.

Exceeding user Experience Expectations

Okay, so once you have the basics down, you have a chance to make a difference with your website marketing in San Diego, CA. You can enhance the site visitor experience by having clearly indicated links to a patient portal, where your existing patients can book follow-up exams, download their contact lens prescription and more. You also have a chance to inform, offering blog posts that discuss common eye conditions or educate about options for vision correction. Any services you offer can be showcased in your blog.

For optometry practices, website design in San Diego, CA and its navigation is more than a technical feature—it’s an opportunity to make a strong first impression, engage potential patients, and grow your business. Intuitive design means your site visitors don’t have to think twice about where to click to get where they want to go. And by making intuitive design a priority, you ensure your website becomes a veritable magnet for new business!