Your home page can be a proverbial goldmine for prospective, new, and current patients. From your practice hours to your specialties, you can help people answer questions as they decide everything from when to leave for their appointment to whether you can help them with their child’s myopia. Here, we’ll look at a few ways to optimize your homepage so that you can come out above the rest.

Start with Patient Needs

The homepage needs to be designed for patients and what they want. This is a difficult one for many optometry practices to do, likely because they’re so busy thinking about what will get them to the front page of Google. Or, more likely, optometry practices don’t have the time to devote to digital marketing in San Diego, CA. 

So you need to consider not just why people visit the page but also how their eyes scan for the information. If you’re at a loss, it’s critical to consult patient feedback. Are people unsure which turn to take to make it to the office? Are they mostly older people who can’t find your hours on the site? Or are they mostly busy parents who don’t have time to search for your services? These questions can help you decide not just the information you put on the home page, but also the layout of the information.

Breaking the Norms

There are a few major trends with digital marketing for optometry professionals. Most sites feature stock photos, reviews, and a menu of different services. They may or may not use artificial intelligence to write the text, but as a general rule, the graphics and the wording are usually fairly nondescript. If you want to stand out, you may want to include photos of the staff, patient stories, or unique reviews to help set you apart.

Finding Your Stride

The truth is that home page optimization changes very quickly, especially as new technologies and advertising options pop up. If you want to keep up with it all, you’re going to need to devote a lot of time to it. If you’re too busy helping patients and keeping your revenue on track, consider how the staff at [practice_name] can tweak your homepage in San Diego, CA whenever there’s a new twist in the digital world.

When it comes to competition for optometrists in San Diego, the specifics can vary across a city of more than 1.3 million people. Maybe you have no trouble filling up your appointments in one practice, but your other practice across town struggles against the competition. Or perhaps you’ve built out a niche for your customer base, but you’re slowly starting to see that niche crumble as preferences change.

Stronger online marketing in San Diego, CA can help your optometry office stand out in the crowd. Below, we’ll look at how a better digital presence can help you rise above — particularly if you’re struggling against a select handful of other businesses.

Establishing Your Practice

It’s easy for optometrists to diminish the importance of their online presence, mostly because they don’t consider themselves a splashy brand. But consider that even the best-known companies have to constantly assert their presence online. What’s more, they have to keep updating their content to answer their customers’ most important questions. With better content, whether it’s on your web pages, social media, or blog posts, you are more likely to attract new customers and retain your current base.

So, suppose you’re trying to ‘win’ with younger families and notice that they’re going to big-box chains with optometry divisions because they’re cheaper. In that case, you can use your digital presence to directly address why your optometry practice is better. If you can’t compete on price (which is likely), it’s important to tell customers why your practice boasts advantages that they won’t find anywhere else. For example, if your staff is better with children or you have better technology that can catch pediatric disorders early on.

Finding Marketing Help in San Diego, CA

It can be difficult for businesses of any size to improve their digital presence. Still, it’s tough for smaller businesses that don’t have much of a budget to work with. If you’re looking for a marketing team in San Diego, CA that can help you get the edge over your competition, regardless of who your ideal demographic is, Digital Marketing Professionals is here to help.

Not only are we proven marketing experts, but we specialize in helping healthcare businesses find their way through a complex digital landscape — that unfortunately changes more often than people realize.