How Much Time Should You Spend on Marketing Your Optometry Practice?

Optometrists in San Diego open up practices to help people improve the health of their eyes, not to spend their day creating content and posting on social media. Of course, if you work in a competitive area, it’s not always easy to build the client base you want, especially if you plan to open more than one practice. Below, we’ll look at how much time you (or your staff) should spend on marketing, and what you can do to make it a little easier on you.

Breaking Down the Time

As you may have already guessed, it’s not always easy to pinpoint how much time anyone spends on marketing in San Diego, CA. Some experts say you should spend around 10% of your time on marketing, but this is little more than an estimate. Plus, it doesn’t really account for the actual demands on your practice’s time.

What You Can Do

The truth is that your marketing efforts have everything to do with your professional goals. So, to improve your reputation, you need to focus on fleshing out your business profiles and soliciting customer reviews. 

 

If you’re going to increase your reach on social media, you may need to launch a campaign that reaches out to your target demographics, whether that’s parents with kids under 5, young professionals with so-so insurance policies, or older adults concerned about disorders like cataracts and glaucoma. Regardless of which marketing tactic you want to step up, you’re going to need to invest some resources if you want it to work.

Hiring Professional Marketers in San Diego, CA

Keywords, local SEO, custom websites, blogs, monitoring: marketing is often more work than people give it credit for. Trying to stand out takes some skill, and that’s why hiring professional marketers in San Diego, CA for your practice may net you higher ROIs than you realize. 

At Digital Healthcare Professionals, we can help you piece together a winning marketing strategy for your optometry practice so you can get the revenue you need to either move up the ladder or maintain your current customer base.

 

Do Keywords Still Affect My Local Search Rankings?

With the rise of AI and constant search algorithm changes, you may wonder if keywords still impact your local dental practice. Below, we’ll examine the facts and why keywords are critical to your overall SEO strategy.

How Keywords Affect Local Search

If you’re wondering about keywords, you probably are thinking about using them mainly in your website content. Standard search terms, whether your target clients are young parents, senior citizens, or children, should appear throughout your blog, home pages, contact pages, service pages, etc. Sprinkling in both key needs, such as root canals, teeth cleanings, and dentures, can help Google promote you when your patients do their own research.

What to Know About Keywords

When keywords first debuted, they weren’t just a part of SEO, they were practically all of it. You didn’t necessarily need great content, as much as you needed to keyword stuff the most commonly searched terms. Today, the rules of the game have changed dramatically. Now, you must focus on your entire web presence, including how your dental practice appears in everything from review sites like Yelp to online business listings like Google Business Profile and social media. If you’re focused solely on keywords, you may not see much of a change in your overall client volume.

What You Can Do

The best thing you can do if you’re looking for marketing for your dental practice in San Diego, CA is map out your key objectives. Some dentists may be happy with their current client load but may want to open another location. Others may need more clients to grow their revenue. The catch is that whatever you’re looking to do will take some time and, usually, some financial commitment.

If you’re looking for a team that specializes in healthcare marketing in San Diego, Digital Healthcare Professionals works mainly with small healthcare businesses that don’t have the same resources as their conglomerate counterparts. We’re here to help you find a bespoke strategy that enables you to touch on every significant online category.