Does Your Dental Practice Need More Blog Posts?

For most small dental practices, their website’s blog is the last thing on their minds. The staff is likely too busy scheduling appointments, seeing patients, and dealing with insurance inquiries left and right. Of course, that doesn’t mean that your dental blog in San Diego, CA isn’t an essential part of your website and your dental practice’s larger marketing strategy. If you have questions about its relevance, we’ll examine why it matters.

Dental Blogs Affect Your Search Rankings

Let’s say a new family has moved within a few blocks of your practice. They need a new dentist to see two adults and three children, so they search online. Even if you’re the perfect family dentist in their area, they may see a general dentist’s website first, which might cause them to schedule an appointment with them.

Your search rankings are impacted by many factors, including navigability, loading times, and content quality. If your blog is regularly updated with heavily searched topics, including details specific to your practice (e.g., services, hours, specialties, etc.), you’re more likely to show up front and center.

Blogs Show That Your Patients Matter

What do your patients want to know most about you? It probably comes down to a few categories, depending on what types of patients you have.

Parents may want to know how well you work with kids. Young professionals may want to know what types of insurance you take, whether their plans cover specific services, and older people may want to know if you can handle their complex tooth issues (or refer them to someone who can). If you take the time to update your blog, you can address many of these concerns so prospective patients get a sense of what they can expect.

Better Marketing in San Diego, CA

At Digital Healthcare Professionals, we help dentists devise better marketing strategies in San Diego, CA. So if you have questions about how often to update, how long the blog posts should be, when they’ll be most impactful to audiences, and how to promote your blog posts via your other marketing channels (e.g., social media), we can help you put it all in order!

Can You Attract More Patients with a Better Mobile Website?

If you’re an optometrist, you might wonder whether it’s worth sinking a lot of money into your website. After all, your clients may find you more through word-of-mouth or professional referrals. However, if you’re considering stepping up your healthcare marketing in San Diego, CA, your mobile website may be one of the best ways to give your practice the advantage. We’ll look at why this is below.

Mobile Usage Is Everywhere

We all know what it’s like to find things on the fly on our phones. However, we may think that spontaneous searches are for more immediate things, such as finding a good dinner spot rather than finding their family a regular optometrist.

But even if this were the case, people use their phones and tablets when they’re on the go all the time. So, whether they need to look up your practice’s hours, whether you take walk-ins, or what specialties you offer, they may not be at a desktop or in their home when they do so.

 Your Website Rankings Are Affected

Let’s say that your website is more or less a valuable digital asset for your customers. In general, the layout is good, the information is up-to-date, your graphics are warm and inviting, the navigation features are clear and consistent, and the content actively addresses your customer’s main concerns. All of these benefits score you points regarding Google’s search algorithms.

However, if your mobile site is a mess, you will lose much of the goodwill that you’ve built up with both the search engines and your customers. Whether it’s because the site won’t load on certain types of phones, the links don’t work, or certain information is cut off, this will end up pushing you down in the rankings — and not just on mobile searches. Search engines prioritize businesses that have put in the work and taken care of as many details as possible.

Mobile Marketing in San Diego

If you have questions about mobile marketing in San Diego, CA can help you boost your practice, contact Digital Healthcare Professionals today. We can help you make improvements that ultimately help you boost your revenue.