How to Scale Your Marketing Strategy to Your Practice

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Your schedule in an optometry office depends on your client base and general ambitions. For example, maybe you want to slowly build your practice to eventually open three more locations. Or perhaps you want to stick with a single practice and optimize your workload. Below, we’ll look at a few tips on how to scale your marketing to match your goals so there are fewer snags along the way.

The Nature of Scaling 

To a certain extent, there’s no easy way to plan your scale. Prepping would be mainly out of the question if your client base doubled tomorrow. This doesn’t mean that you can’t take a few precautionary measures in place so you’re able to handle the turmoil:

  • Metrics: You should have a firm figure in mind of where you are now and where you want to be. For example, if you’re at 100 clients per month and you want 125 clients per month, these figures can help you decide on the reach you need for your marketing campaign.
  • Quality: It’s easy to take on extra work when it’s available, even though it can quickly impact the quality of the work. The same is true of your marketing campaigns. If you make many promises or extend many offers, it may be challenging to keep up with the influx.
  • Advice: In San Diego, the demand for an optometrist depends on anything from your location to your specialty. If you’re going after the wrong clients, you’ll waste your marketing budget on people who aren’t paying attention. You can find marketing experts in San Diego, CA who specialize in healthcare practices.

Find Marketing Help in San Diego 

Scaling your marketing campaigns is a must for budget-conscious optometrists in San Diego. Whether you’re opening a new spot or you’ve been in the same practice for 30 years, there are strategies that can help you boost your reputation, increase your client base, and help more people in your area.

If you’re ready to learn more about how to strike a better balance with your marketing, contact Digital Healthcare Professionals today.

What Is UGC for Dentists?

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User-generated content (UGC) has become a major term in marketing. As influencer content becomes less impactful and branded content gets pushed to the bottom of the page, people rely more and more on regular consumers to relay their honest experiences about a business. If you’re asking how a dentist practice could utilize UGC, we’ll look at what you should know.

What Is UGC?

UGC refers to content that actual users make, typically to post on their social media platforms in San Diego, CA. The UGC you’re likely most familiar with for dentists is your reviews. From Yelp to Google, real customers talk about everything from your prices to your admin staff to your bedside manner.

How Can You Harness UGC?

The best way to harness UGC is to ensure that everyone has a good experience when they’re your client. If there’s an issue, you should act quick to fix it. Even if the customer isn’t happy, you can publicly post about the steps you took to correct the situation. This will mean plenty to prospective and current customers alike.

Can You Solicit UGC?

Yes! This is the best part. You can ask your customers to leave you a Yelp review or hashtag your practice. The catch is that you can’t ask the customer to make positive UGC about your practice, meaning they can post negative content or even lie about your business.

You can also consider an outreach campaign where you ask local influencers with relatively small follower counts to visit your practice for a small discount or a box of goodies (e.g., toothpaste, whitening strips, etc.). For example, if you’re a family practice, you might ask a hip mom to create a quick social media post about how their child was treated during their appointments.

How to Get Better UGC in San Diego, CA

If you run a dental practice in San Diego, CA, Digital Healthcare Professionals can help you find marketing tactics that are as cost-effective as they are practical. We’re here to help you fill in the blanks so you can build your customer base, attract new audience demographics, and maintain your reputation in a competitive city.