The Best Ways to Increase Engagement for Optometrists

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Any business’s primary aim should be building an online presence, regardless of its niche. Marketing is built on attention, and the internet is the best place to easily build, share, and transmit products, services, and ideas.

But how can you take a piece of this information highway and convince those passing by to stop for a moment and take a look at what you’re offering?

How can you get more eyeballs on your optometry page?

In this post, we’ll explore how to go above and beyond word-of-mouth marketing so that you can increase your online engagement, leading to more opportunities, leads, and sales.

Optometry Marketing 101: Building a Strong Foundation

Before diving into specific tactics, let’s solidify the basics. A strong online presence is essential.

Your website is your digital storefront. Make it mobile-responsive, easy to navigate, and with valuable patient information. Showcase your services, highlight your team’s expertise, and provide clear appointment booking options.

Optimize your website content to rank higher in search engine results. This almost guarantees potential patients can easily find you when searching for eye care providers in your area.

Be active on social media platforms. Share informative content about eye health, showcase patient testimonials, and run engaging promotions.

The Top Three Ways to Improve Engagement

Now that you’ve laid the groundwork let’s explore some dynamic strategies to skyrocket your engagement:

  • Blogging About Eye Health: Regularly publish informative blog posts on various eye care topics. Address common concerns, offer seasonal tips (like eye protection for summer activities), and highlight the benefits of preventative care.
  • Get Tech Savvy: Use email marketing platforms to send appointment reminders, share informative newsletters, and offer exclusive promotions.
  • Reward Loyalty: Implement a loyalty program to incentivize regular checkups and eye care purchases. Get to know your patients! Remember their preferences and tailor your communication accordingly.

3 Signs Your Dental Practice Blog Is Not Doing Its Job

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When it comes to building a brand presence as a dental practice, it all starts with a custom website to establish a digital footprint and foster brand recognition. However, many elements go into setting up a website capable of garnering web traffic. One of the most important elements is the blog. This hub of information creates authority in the arena, helps with traffic, and engages site visitors. However, if not done well, the blog may not be doing its job. Take a look at a few signs your dental practice’s website is not working for your website.

High Bounce Rate on Blog Pages

The bounce rate is how quickly site visitors leave your website once they land on one of your pages. A high bounce rate of over 40% can indicate people are experiencing something they don’t like when they get to your website. If a blog land is spurring this bounce, it means whatever the user is seeing on that particular point of the blog turns them off. Several issues could spur this kind of problem, such as:

Non-informational blog posts

Blog posts that are not loading correctly

Blog content that does not look professionally crafted

Difficulty Finding Blog Posts in Search Results

When you search for a specific dental blog topic you have covered on your blog and the name of your practice on Google, you should be able to see your blog listed in search results. If you don’t, there may be an issue with optimization and metadata that is hindering Google from finding your blog posts as it should. Therefore, even if you have a well-crafted blog with loads of helpful information, optimizing the page so it is searchable is extremely important.

Low Site Traffic

A robust dental blog can garner a substantial amount of website traffic. People search for medical and health-related topics frequently, including topics about their oral health and dental treatments. Therefore, your blog can be one of the biggest attractors to your site. If your site traffic is generally low, your blog may not be up to par by not offering the greatest breadth of information.

Are you struggling to make your dental practice website stand out? Reach out to the team at Digital Healthcare Professionals to get a custom quote today!