Key Marketing Tips For Your Optometry Practice

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Owning or managing an optometry practice can be a very profitable and rewarding business venture. However, to succeed, you must learn some key marketing tactics.

Here at Digital Healthcare Professionals, we specialize in optometry marketing services in San Diego, CA. Whether you’re a long-standing optometry practice or just starting out, our experienced marketing team is here to help.

In this post, we’ll discuss four key marketing tips for your optometry business.

Boost Your Website

Having a high-quality website is a necessity in this day and age. And if you want to succeed as an optometry practice, you should improve your website as much as possible. First, make sure your site is fast and mobile-friendly. Nothing turns people away more than a slow website that doesn’t work on their cell phones. Secondly, make sure all of your web pages have a call to action or CTA. This is a form of messaging that encourages readers to take action, such as contacting you for more information.

Integrate PPC

PPC, or pay-per-click, is a digital marketing practice that involves placing paid advertisements on Google, social media, and other websites. These ads are often seen at the top of search results on Google. Unlike other digital marketing practices, PPC can lead to instant results. This can be a vital tool if you’re trying to grow your business quickly.

Utilize SEO

SEO stands for “search engine optimization.” This practice involves optimizing your website to appear higher up on Google’s search results page. There are several different SEO strategies to consider, so it’s important to choose the best options for your specific needs. One key tip is to learn the keywords your target audience uses on Google and other search engines, then edit your website to include those keywords.

Earn Reviews

As an optometry practice, earning high-quality reviews is crucial. Try to get as many 5-star reviews as possible on Google and other review sites. This can be done by simply asking your customers to leave a review, or you can utilize an automated tool to help you through the process.

To learn more about the digital marketing tips above, contact Digital Healthcare Professionals today! We’re proud to be the top optometry marketing agency in San Diego, CA.

Should You Offer an Incentive for Customer Reviews?

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Customer reviews are important for every business, and your dental practice is no exception. The more your customers talk about their positive experiences, the more likely you are to grow your revenue.

However, there’s no doubt that reviews can be a tricky business. When most people are more driven to write a negative review than a positive review, the reality is that a dentist or office manager can start to resent the whole process. If you’re tempted to incentivize reviews, we’ll look at the best practices so you don’t end up alienating your patients.

What Are Incentivized Reviews?

Incentivized reviews in San Diego, CA refer to any reward given to a customer in exchange for a review. So, you might see a sign at a coffee shop for $1 off a speciality beverage if the customer leaves a review. With a dental practice, the incentives become a little more murky. You might give away toothbrushes or samples as a little thank you for a review, or you could even consider a small discount off of a major treatment or service.

Should You Incentivize Customers for Reviews?

If you have a dental practice, the easiest choice would be to avoid incentivized reviews. This is because the ethics of the scenario get dicey. If you’re giving away an incentive, the customer may be more inclined to write a positive review of the practice than their real opinion.

However, there are ways to incentivize customers without violating a search engine’s rules or your patient’s trust. If you clearly mark which reviews were incentivized and you also make it clear to your customers that you do not expect a positive review, a small incentive can go a long way to boosting the number of reviews you have.

Find Digital Marketing Professionals in San Diego, CA

At Digital Healthcare Professionals, we help dental practices manage their online reputations and presence. As digital marketing experts in San Diego, CA, we specialize in the unique needs of dental practices in a busy city. If you have questions about starting a campaign or how to manage your reviews, contact us today to learn more.