Customer Segmentation and AI for Optometry Offices: What to Know

/0 Comments/in /by

Optometry offices can help a diverse group of patients keep their vision crisp and clear for their entire lives. When it comes to marketing your services to potential patients, it helps to understand what exactly each person is looking for. Customer segmentation is the art of breaking down the needs of each group, so you’re not advertising cataract surgery to a young parent. Now that AI is in practically every conversation in marketing, we’ll look at whether it can work for you.

AI Marketing for Optometry Offices in San Diego

Artificial intelligence is largely seeing a lot of traction in lead generation and chatbots, two tools that can ultimately lead to better customer segmentation. When you’re able to target the right people in your city, then it’s easier to gather information about what they’re looking for so you can send each patient offers and services that they need. The best marketing for optometrists in San Diego will be as specific as possible, speaking directly to the person on their level.

For instance, let’s say that you have an AI chatbot that interacts with a potential patient after the office is closed. The patient is asking about their child’s eyeglass prescription, and wants to know more about how fast their eyes might be changing over the course of the year. In this case, AI could help you compile a stronger profile for this prospect, as you’ll have learned that they have a young child who wears glasses. From there, you can collect contact information before sending them information on what your eye exams cover, what insurance you accept, and even general information on vision trends in children and young adults.

Marketing Professionals in San Diego

AI has shown a lot of promise in helping marketers find their niche, no matter what profession you happen to be in. If you’re looking for AI marketing services for your optometry office in San Diego, Digital Healthcare Professionals has been able to help optometrists of all specialties build their patient base. No matter what you’re looking for, whether it’s more appointments or a boost in revenue, we can show you the tactics to take to catch people’s attention in a competitive city.

Local SEO: How Far to Stretch for Your Dental Practice

/0 Comments/in /by

Search engines have come a long way when it comes to helping the user figure out the answers to their questions. The key is for businesses to figure out how to use that technology to their advantage. If you’re designing a local SEO strategy for your dental practice in San Diego, CA, particularly if you just have one or two locations, we’ll look at what you should know about the algorithms and how to factor in your customer’s needs and habits for even better accuracy.

Consider Your Location

San Diego is a big city with plenty of competition in your area. Deciding how to draw the parameters comes down to who you want your customers to be and why they’re likely to visit you in the first place. If you’re a general dentist providing general services, you may want to limit your local SEO to people within a 15-minute drive. Those who are more than 15 minutes away may be more likely to choose a general dentist who’s 10 minutes away or less.

Now is also a good time to map out a location radius based on your customer habits. If you’re in an area of town with nonstop traffic, you’ll want to factor that into your drive time. This may mean cutting down on how many miles your local SEO stretches (e.g., to people who are 4 miles away or less).

Consider Your Specialty in San Diego

Local SEO can get a little muddled when you consider your specialty in San Diego. For a specialist, patients may be willing to travel for longer, especially if you have proven skills that other dentists in the area don’t. For instance, if you’re a root canal retreatment extraordinaire who has worked with some of the most complex cases, you may want to branch out to people who are a half-hour drive away or more.

If you’re looking for a dental marketer in San Diego who can help you answer these questions, the staff at Digital Healthcare Professionals has you covered. Our team is not only skilled at local SEO, we can adapt it for any dentist in the area who wants to make their marketing more effective.

Are You Spending Too Much on Your Email Campaigns?

/0 Comments/in /by

Email is a low-cost way for dentists to create more engagement with their patients, but let’s face it, low-cost isn’t the same as free. Plus, even if you’re doing all of the work yourself, that’s still time you could be spending elsewhere. We’ll look at a few things that you should keep in mind when you’re segmenting, crafting, sending, and analyzing the emails for your dental practice in San Diego, CA.

How Much Should You Be Making?

First things first: the most common statistics you’ll hear about marketing is 5:1, meaning you should be making about five times whatever you invest in your marketing efforts. Since email campaigns certainly fall under this category, you might be tempted to start defining your success based on this figure.

However, keep in mind that this is definitely not the only way to calibrate how well your emails are performing with your audience. Sometimes, you might need to reach out several times before you even get even a marginal response back. Consistency is usually far more important to your bottom line than straight ROI from a particular campaign.

Who Are You Talking to?

Your content is going to be pivotal when it comes to the efficacy of your email campaigns. A busy parent with three kids isn’t going to want to be reminded that just one of them needs a checkup. A distracted professional may not even pay attention to an email unless they know that your dental practice is in their insurance network. If you’re too busy sending generic messages (and you’re wondering if you’re spending too much), chances are they’re falling on deaf ears.

Digital Marketing for Dentists in San Diego

Dental marketing in San Diego, CA is very much a balance between who your patients are and what they’re looking for. Spending too much on marketing is ultimately in the eye of the beholder, but it’s likely that most dental professionals could at least use some clarification on the matter. If you’re looking for an analysis on the matter, contact Digital Healthcare Professionals for more information. We can evaluate what you’re spending, how much you’re bringing in, and how it compares to your peers in the city.