3 Types of Posts to Share on Your Optometry Practice’s Social Media Pages

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Most professionals recognize social media as the superior marketing tool for just about any business, including healthcare. While social media profiles are easy enough to set up for your optometry practice, the true challenge comes in creating regular content that will drive customer engagement. Many practices take the approach of creating sheerly advertorial posts, which can lead to being unfollowed and losing engagement potential. The most effective social media marketing strategy involves a healthy mix of content for your profiles and pages.

Informational Posts

Informational posts are just as they sound: they offer some level of information. The topics of these posts can vary, but some good examples include:

  • Information about your practice, such as services offered or how to schedule an appointment
  • Information about specific treatments available, such as LASIK or glaucoma management
  • Information about relative eye health issues, such as eye disease statistics and resources

Community Engagement Posts

Community engagement posts are strictly built to provoke a reaction from your target customer. These posts often pose a question, have share-worthy information, or even request a comment. For example, a post may:

  • Offer a brief overview of symptoms of rare eye conditions
  • Ask patients what triggers their eye condition symptoms
  • Provide the potential for something in return, such as a free t-shirt for sharing

These posts are more likely to provoke a response from your followers, which means they can help you gain a lot of traction when it comes to followers.

Advertising Posts

Advertising posts on social media do have their place, even though every post should not be an advertisement. And, the way you propose an ad on social media can make a difference in its efficacy. For example, you could advertise that you are offering savings on prescription eyeglasses for a limited time or even share positive reviews you’ve recently received from happy patients.

Need Help with Your Social Media Marketing Plan?

A well-built social media strategy is defined by good content. If you struggle to keep your pages and profiles updated as an optometry practice, getting help from digital marketing professionals can be what garners you more digital attention and in-office visits. Reach out to us at Digital Healthcare Professionals for more information.

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https://blog.hootsuite.com/social-media-health-care/

Social Media Image by pixabay

Is Your Modern Dental Website Missing These Important Features?

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When a potential patient pays a visit to your dental practice’s website, they will be there for different reasons. One, they will be looking for more information about your practice. Two, they will be visiting because an outbound link led them to your site. In either case, most modern-day internet users will be looking for specific links on your site.

Social Media Links

Social media has grown to be the go-to way for prospective customers to get to know a business they are considering visiting, including healthcare professionals. Many site visitors will look for social media links on your website specifically for that reason. Therefore, these quick links should be in a visible spot across your website pages.

Social Media Image by pixabay

Online Appointment Booking

Offering the ability to book an appointment online is a modern-day convenience for any dental patient. This can save them from placing a phone call when text and email communication may actually be the preference among some groups. Additionally, online appointment booking can reduce in-office call volume substantially, which helps your staff better manage patients in the waiting room or who may be calling for more pressing reasons.

Patient Forms Link

New patients like to be prepared for their visit before their first appointment. Plus, if you require forms from longstanding patients for other reasons beyond new patient history forms, you can simply direct customers to your website to input their information. Therefore, incorporating a forms link on your website is a feature that most patients will appreciate, and one that can simplify processes in the office.

Reviews from Other Patients

Reviews from other patients can be one of the most profound ways to garner positive traffic to your dental practice. Most modern patients will actively seek online reviews of a dental practice before they make an appointment. Making good reviews available on your website makes it simple for visitors to see what patients are saying.

Need Help with Your Dental Practice’s Website?

When built appropriately, your dental practice’s website can be a functional hub for information, attract visitors, and even simplify some of your everyday operations. If you suspect your dental practice website needs work, reach out to us at Digital Healthcare Professionals to schedule an appointment.