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A Close Look at Why Your Dental Practice Needs a Website

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Does your dental practice have a website yet? If not, you could be missing out on valuable opportunities to serve all of your patients and attract new patients. Building a new website may require the help of professionals, but the effort is well worth the outcome. Here is a look at the three reasons you need a website as a dentist.

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1. Patients use the internet to make care decisions.

Around 72 percent of patients will turn to the internet to get information about healthcare providers, including dentists. While simply having your business listed on Google and patient review sites is important, your website is like your digital presence that can be used for an introduction to services.

2. Your website simplifies everyday operations.

Websites are a digital hub for information and to attract new patients, but they can also simplify several aspects of your dental practice’s operations. For example, you can integrate a chat feature that gives patients immediate access to an intelligent program to answer common questions. Likewise, you can allow patients to request appointments online instead of having to call the office. You will deter a lot of calls to the office simply by having a website, which can free up your staff members to take care of in-office objectives.

3. Get the opportunity to keep your patients informed and engaged.

Patient engagement helps to retain those patients. They will feel more in touch with your practice, so they are more likely to feel that sense of trust and familiarity and stick with you. A website gives you an easy avenue to make that happen. You can offer information about:

  • The types of services you have available
  • Changes that could affect your patients and their care
  • Special announcements, such as new service hours or insurance changes

Build an Effective Dental Website with Digital Marketing Help

At the end of the day, a good website can bring so much value to your dental practice, especially in the modern-day. If you don’t have a website for your practice or your dental website is not performing as you expect, reach out to us at Digital Healthcare Professionals to discuss how we can help.

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https://www.beckershospitalreview.com/healthcare-information-technology/72-of-consumers-use-the-internet-to-find-healthcare-info-6-survey-findings.html

 

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3 Tips for Encouraging Positive Reviews of Your Optometry Practice

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Did you know that 90 percent of patients evaluate healthcare providers, including optometrists, by their online reputation? With that being said, it is easy to understand why reputation management can be so important for your optometry practice. Part of reputation management is encouraging people to say something nice about your practice online, via online reviews or otherwise. Here are a few tips to help you encourage positive reviews.

1. Offer follow-up emails with a link to provide feedback.

If a patient has offered you their email for appointment reminders and other pertinent care information, be sure to use that line of communication to also request positive feedback. For example, after a patient has visited the office, send them a thank you email with a quick link where they can offer their feedback about the experience.

2. Welcome patient feedback in the office.

There is nothing wrong with requesting feedback face to face. If a patient visits the office and is especially happy with their experience, hand them over a business card with details about how to leave a review. Or, simply mention that you love to get feedback and let the patient know how they can share their experience. You may be surprised about how many patients are more than willing to leave a positive review.

3. Request a review on your office’s social media profile.

Social media is a casual way to keep in touch with your patients, but many social media platforms have areas where followers can leave a review of your business. Some patients will automatically gravitate to these social reviews because they feel they are especially reliable. If you don’t yet have a lot of online reviews, on your social media pages or otherwise, create a post that requests feedback from patients with quick links to review areas.

Find Help with Reputation Management for Optometry Practices

Between encouraging reviews and handling social media profiles, reputation management can take a lot of time and effort. Enlisting the help of a digital marketing company that offers reputation management services is always recommended. Looking for help with managing your reputation as an optometrist? Reach out to us at Digital Healthcare Professionals for a free quote!

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https://www.softwareadvice.com/resources/how-patients-use-online-reviews/