Customer Segmentation and AI for Optometry Offices: What to Know

Optometry offices can help a diverse group of patients keep their vision crisp and clear for their entire lives. When it comes to marketing your services to potential patients, it helps to understand what exactly each person is looking for. Customer segmentation is the art of breaking down the needs of each group, so you’re not advertising cataract surgery to a young parent. Now that AI is in practically every conversation in marketing, we’ll look at whether it can work for you.

AI Marketing for Optometry Offices in San Diego

Artificial intelligence is largely seeing a lot of traction in lead generation and chatbots, two tools that can ultimately lead to better customer segmentation. When you’re able to target the right people in your city, then it’s easier to gather information about what they’re looking for so you can send each patient offers and services that they need. The best marketing for optometrists in San Diego will be as specific as possible, speaking directly to the person on their level.

For instance, let’s say that you have an AI chatbot that interacts with a potential patient after the office is closed. The patient is asking about their child’s eyeglass prescription, and wants to know more about how fast their eyes might be changing over the course of the year. In this case, AI could help you compile a stronger profile for this prospect, as you’ll have learned that they have a young child who wears glasses. From there, you can collect contact information before sending them information on what your eye exams cover, what insurance you accept, and even general information on vision trends in children and young adults.

Marketing Professionals in San Diego

AI has shown a lot of promise in helping marketers find their niche, no matter what profession you happen to be in. If you’re looking for AI marketing services for your optometry office in San Diego, Digital Healthcare Professionals has been able to help optometrists of all specialties build their patient base. No matter what you’re looking for, whether it’s more appointments or a boost in revenue, we can show you the tactics to take to catch people’s attention in a competitive city.