Revamp or Tweak: How to Evaluate Your Website

If you’re a dental professional, you may not think very much about your dental website. Maybe it’s because you mostly rely on word-of-mouth for your referrals or because you have a strong base of clients. It may even be because you don’t focus on your website, but instead put your efforts into everything from third-party review sites to social media.

However, no matter how full your roster is now, the nature of turnover means that a solid website is largely non-negotiable. So, if it’s lagging, you may either want to make some adjustments or redo it entirely. Here, we’ll look at the factors that can tell you more about how to improve a website for your dental practice.

How to Tell

SEO rules have always moved fast but lately, they seem to be going at the speed of light. No longer as simple as just updating your content, which you may or may not have even been doing, you now need a strong sense of how your site is indexed against your major competitors. Chances are, if you haven’t looked into your protocols lately, you probably need to revamp your website rather than just change a few photos and services.

Things to Keep In Mind

Here are a few tips to consider as you look over everything:

• Value: Rules may come and go, but value still remains at the heart of it all. When your patients visit your site, do they find it easy to answer their questions? Can they see not just who you cater to, but what the practical benefits are of visiting your practice? For example, if you cater to young parents with anxious children, does your home page contain a reference to how you help keep kids calm under trying circumstances?
• Consistency: Whether you decide to close a half hour early on Fridays in the summer or you hire a new receptionist, your practice is constantly changing. Most consistent updates are a sign to the algorithm that you’re paying attention — making it more likely you’ll be moved up on the page.

[practice_name] is a marketing agency that specializes in healthcare practices. If you have questions about how to step up your dental office’s digital practice, we’re here to adjust your website so it speaks directly to the people you serve.