Slow and Steady: A Short Guide to Digital Marketing for Optometrists

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Optometry marketing has not always been a straightforward endeavor for many practices. If you work for or run a small business, it often ends up being distributed amongst the staff members. So, maybe the receptionist posts on social media, the office manager updates the website, and the dentist decides what promotions they’ll run every month. Here, we’ll look at a slightly more nuanced view of digital marketing, and why it’s better to hire specialists than it is to rely on your (very busy) team.

3 Key Points About Digital Marketing for Optometrists

Here are a few things to keep in mind about digital marketing:

  1. Most optometry practices will forget a key element of their marketing campaign. For instance, you might not collect reviews from satisfied customers to post on your website. Or you might forget to update your Google Business Profile when you change your hours. Leaving these things out can not only hurt your SEO, it can also frustrate or turn off your customers.
  2. Marketing is constant. While there are ways to speed up the process, such as paid SEO ads, it’s a non-stop effort. If you’re not playing the long game, you can crash and burn faster than you think.
  3. You need to see the results. If you don’t have time to measure the results of your marketing, then you can end up throwing money and time into the void. If your marketing efforts aren’t moving the needle, you need to try a different tactic.

Find Healthcare Marketing Professionals in San Diego

Slow and steady marketing isn’t just the best way to improve the digital presence of your practice , it’s also one of the better ways to create trust with your customers. Consider that there are times when it makes sense to rush your marketing. For example, if you’re a new business and you can’t afford to wait to build up a clientele. However, even in those cases, you’ll want to maintain a measured, strategic approach, so you can start scaling after the initial rush.

At [practice_name], we not only understand the nuances of healthcare practices, we know how they can attract their ideal customers in different neighborhoods. Contact us today if you’re ready to grow your base!