Google Indexing and Your Dental Website: What to Know

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Google indexing refers to how Google determines where your dental website shows up in search results. The process is not just important to your general online reputability, it’s also important to your overall profitability. Here, we’ll look at not just what you should know about the practice, but how you can work the system to your benefit.

Google Indexing in the Modern Age

Years ago, when Google only had a few websites to trawl, it was relatively easy to predict where you’d end up in search results. Today, the sheer breadth of sites out there make it difficult to stand out, especially when Google indexing changes to fit the needs of evolving search habits.

While dental services may seem straightforward, Google is ideally ranking them based on how well your practice matches the needs of your customers. So, if you live in an area where parents don’t want their children exposed to undue radiation, it may make sense to focus more of your content on how digital X-rays reduce the (already low) radiation levels of traditional X-rays.

Tips for Better Indexing

The good news is that, even as Google changes up how it indexes (and gives priority to paid ads), you can improve your organic search by following a few basic rules:

  • Help your patients: Your website, social media pages, Google Business Profile, and any other web presence should be helping your patients learn more about your business. This is just one of the reasons why you should be responding to customer needs and complaints — because Google will prioritize practices that go above and beyond.
  • Update consistently: Dental practices don’t always update their content, including their social media posts, because they may think that their practice is fairly static. However, when your industry can change as fast as your clientele, it’s important to refresh your pages as often as possible (this also counts as adding more value to your sites).

Ask an Expert

At [practice_name], we help dentists get a better handle on their online marketing, updating and adjusting their content to fit the needs of patients and practice alike. Contact us today to learn more about methods, and how they can help you land on the first page of a search result.

Why You Need a Customizable Website for Your Dental Practice

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If you currently have a generic website for your dental practice, whether it’s through a self-serve platform or another popular service, you’re likely getting at least some value out of it. Not only can you post your key information, like your hours and services, but you can also create other pages to help you highlight what you do best.

However, while it’s clear that any digital presence is (usually) better than none at all, you’re likely doing your brand and your customers a disservice if you don’t have a custom website. Here, we’ll look at the benefits, and why it helps to stand out if you want to improve your dentist practice marketing in the San Diego area. 

Why Have a Custom Website?

A custom website is a chance for dental practices to carve out a real identity for themselves. So, whether your staff is great with kids, your dentists can fix even the toughest cases, or your dental hygienists always leave their patients with a smile, you can single out your real benefits and put them all on display. Plus, you can have your customer reviews reflect it all, so your positive feedback reinforces the text, graphics, videos, etc.

Other benefits include:

  • Scalability: Your dental practice may be local, but that doesn’t mean that you’ll never experience upticks in traffic. A custom website can help you keep up with the volume (and may even help convince you to open an additional location to handle the demand).
  • Improved SEO: While the rules are always (frustratingly) changing, search engines continue to give the most visibility to businesses that invest in their digital presence. The idea is that the more attention you pay to your site, the more attention you’re likely to pay to your patients.
  • Unique functionality: Do you want to schedule people’s teeth cleanings online? Check that their insurance covers certain services? Maybe pay for their incidental fees online? A customizable website can help you make that happen.

Custom Websites for Dentists

At [practice_name], we specialize in helping small healthcare practices thrive in a competitive digital landscape. Contact us today to learn more about how a custom website for your dental practice can catapult you to the top.