3 Ways to Make Your Optometry Website Easier to Find on Google

Perhaps you have hired a professional to build a good website for your optometry practice. However, after months of close monitoring, you are just not seeing the traffic you would expect. Unfortunately, lack of traffic volume is one of the biggest challenges with a new website in the medical care industry. You may need to get digital marketing professionals on board to help. Here is a look at a few ways you can make your optometry website easier to find on Google.

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List your business in the right places.

Have you taken the time to list your business online? If not, you should know that just this action alone can be enough to drastically help attract visitors to your website. A few places to consider adding your business profile include:

With your business profile listed on these major sites, you automatically have more linkbacks to your optometry practice’s website.

Up your SEO strategy.

SEO (search engine optimizations) is the secret to attracting people to your website and getting your website search listed by a ranked listing that is most likely to be seen by a searcher. There are numerous ways to enhance your website with SEO, such as:

  • Using metadata in the appropriate places and ways
  • Filling the website with keyword-rich content
  • Enhancing the functionality of your website

While SEO is a time-consuming process, this can be the single defining factor that gets your website the attention it needs.

Make your website valuable to the right searchers.

Does your website offer any level of value to people online? You are obviously trying to get the word out about your practice and what you have to offer prospective patients, but sometimes, that happens through indirectly offering something else of value. For example, if prospective optometry patients often search for various eye health conditions, if your website is where they find that information, they will pay attention to who you are as a service provider. An easy way to build this value is by offering information in blog posts and other content that patients will find valuable.

Need Help with Website Development and Digital Marketing?

A well-designed, well-marketed optometry website can make all the difference to the success of your practice. However, digital marketing can take time and experience that you may not necessarily have. If you need help getting your optometry website performing well for your practice, reach out to us at Digital Healthcare Professionals so we can help you get started with a free custom quote.

Professional Dentist tools and chair in the dental office.

The 4 Keys of Building Your Dental Office’s Digital Presence

Professional Dentist tools and chair in the dental office.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

The average patient these days will never look in a phone book. Most people get advice about finding a dentist straight from the internet. This means your digital presence is just as important as your real-world one, but so many dental practices struggle to build that presence effectively. In truth, building a healthy digital presence through digital marketing in a world where so many others are doing the same comes down to four key strategies.

Mind Your Website

The website used to represent your business is the epitome of your online personality. Therefore, this digital hub must:

  • Operate flawlessly
  • Represent your brand appropriately
  • Deliver information your patients want to know
  • Attract people to get to know your practice

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.

If you have a lackluster website that does nothing for your brand or does not function well, you are actually better with no website at all.

Track Your Reputation

What would patients learn about you if they were to look at your reputation online. This is ever-important when it comes to digital marketing. If you don’t have any reviews or get mostly negative reviews, this can detrimentally affect how many patients are willing to trust you with their care.

Know Your Competition

Look at what kind of presence your competition has. Are nearby dental practices getting more business but you don’t know why? Your online marketing efforts may be lacking, or there could be something about your digital presence that does not stack up to competitors.

Perfect Your Content

Content is king in digital marketing. The words and imagery used on your website should reflect the professionalism of your practice, give value to visitors, and even lead web traffic to your site. Through search engine optimization, you can see your presence grow and your practice become much more popular among patients.

Build Your Digital Presence with Professional Digital Marketers

The more defined your digital presence, the more your dental practice will grow and flourish. If you are struggling with getting the traffic you need to your website or seeing measurable results, you may need help from digital marketing professionals. Reach out to us at Digital Healthcare Professionals to get a custom quote and discuss how we can help you build your online presence.