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Does Your Optometry Website Need a Virtual Assistant?

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Your optometry website should be attractive to potential clients. This means it must be user-friendly as well as fast and informative. Visitors to your site should navigate pages to find the information they need without making unnecessary clicks. One way of ensuring this happens is to add a virtual assistant, sometimes called a chatbot or virtual agent, to your site.

Adding a virtual assistant to your website benefits both you and your customers in multiple ways, including:
Customers are able to find answers to their questions anytime of the night or day.

  • Phone calls and email questions to your optometry office are decreased.
    You and your employees spend less time fielding inquiries.
    Consumer satisfaction rates increase.

Consumers love interacting with well-built websites, and studies have shown that not only do millions of people shop for goods and services online, but more and more, they’re adding phrases such as “near me,” “open now,” and “nearby” to their requests. This is why your optometry website must provide instant access to your daily hours of operation, your brick-and-mortar location, and the services you provide. This information needs to be easy to find, and your website must be responsive and simple to use. A virtual assistant is your first line of defense.

What Does a Virtual Website Assistant Do?

Your virtual assistant is usually an animated character that pops up when visitors to your site spend time on a page.woman-Thick-Frame-Glasse It’s capable of starting a chat session and providing answers to simple questions via hyperlinks to the correct page. In this way, consumers don’t waste time clicking from page to page to find the answer they need. Chatbots such as these use artificial intelligence to provide solutions to consumer problems.

How Do I Add a Virtual Assistant to My Website?

You can partner with a marketing company such as Digital Healthcare Solutions to create a chatbot that guides clients around your optometry website. You can even customize what your animated character will say by submitting a greeting and keywords that pertain to your site. This ensures that someone is always available online to answer simple questions and provide a basic level of customer service. Better, you won’t have to pay an employee to constantly monitor the site.

Contact Digital Healthcare Solutions Today

Digital Healthcare Solutions can improve the way your optometry website looks and performs, and we’re eager to discuss options for tweaking your online presence. Contact us today for a professional consultation.
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https://www.chatbots.org/virtual_assistant/
https://www.hubspot.com/marketing-statistics

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6 Effective Dental Marketing Ideas

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Today, a successful dental marketing campaign requires practices to combine online advertising methods with traditional advertising techniques. Below are six dental marketing tactics that are simple, actionable and highly effective for growing any dental practice.

1. Engage the Local Community

Making a dental practice visible within the community can be accomplished by sponsoring a local baseball team. Bydental-mother-daughter purchasing shirts for the team and adding the practice’s logo, the advertising information is now directly in front of parents who have children needing dental care. Another way to gain new patients is by stapling a child-size toothbrush to a custom-designed postcard with information about the importance of biannual dental cleanings. This advertising method can also be used when targeting teens and adults.

2. Build a Social Media Presence

Incorporating social media into a practice’s marketing plan is one of the best ways to build awareness. By creating social media posts, practices can highlight the benefits their patients receive as well as any unique qualities that will place them above their competitors. Consider creating posts to acknowledge staff birthdays and major holidays. In addition, practices can recognize celebrations that specifically relate to dental care (e.g., National Dental Hygiene Month, etc.).

Be sure to include photos of smiling staff members as well as pictures to demonstrate the practice’s welcoming atmosphere and office’s chic interior. By providing these visually-appealing photos, potential patients may be more inclined to schedule an appointment.

3. Create an Easy-to-Use, Informative Site

While traditional dental marketing prefers brick-and-mortar offices, a successful digital marketing campaign requires that the practice optimize its website’s capabilities.

Since the practice’s website is frequently the first point of interaction with a potential patient, the content and photos on the site must appear professional. In addition, the site must be easy to navigate.

4. Create Monthly Newsletters

Monthly newsletters are vital to a practice’s marketing strategy. The purpose of a newsletter is to maintain top-of-mind awareness and preserve relationships. These newsletters should be easy to read, helpful and, whenever possible, fun. With a newsletter, a practice can keep patients familiar with their dental staff, inform patients of current specials, new products and upcoming events (e.g., A Halloween Candy Buyback, etc.).

5. Provide Patients with Appointment Reminders

Whether providing patients with appointment reminders via a mailed postcard, a phone call, a text message or an email, these communications are essential to ensuring a patient arrives for his or her scheduled appointment. These same methods can be used to remind patients that it is time to make an appointment (e.g., for their bi-annual cleaning, etc.).

6. Mailed Offers and Postcards — Direct Mail

Despite the regular use of social media for advertising purposes, direct mail is still a feasible method for advertising, especially when it comes to Baby Boomers. Direct mail advertisements should draw attention to the practice’s specialty as well as outline any competitive price points.

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  1. https://www.wordstream.com/blog/ws/2016/11/30/dental-marketing-ideas
  2. https://www.cardinaldigitalmarketing.com/blog/10-dental-marketing-strategies-you-can-implement-right-now/
  3. https://mysocialpractice.com/2020/04/7-dental-marketing-ideas-you-can-work-on-from-home/
  4. https://markitors.com/dental-marketing-strategy/
  5. https://www.ccpedo.com/october-national-dental-hygiene-month/
  6. http://www.halloweencandybuyback.com/