3 Things Patients Learn from a Healthy Social Media Presence for Your Optometry Office

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You don’t have to look too closely to see all the ways in which social media has evolved society and our lives. Every day, there are 3.5 billion active social media users around the globe, which is nearly half of the entire planet’s population. If your optometry practice has yet to develop a social media marketing plan, you may be missing out. Here is a look at just a few of the things patients can learn when you have a healthy social media presence for your optometry office.

Patients learn what services you have available.

Optometry services are not all the same. Providers can have different areas of specialty, some offices have an optics center, and the patients treated can differ. Being poised on social media with a good presence allows you the opportunity to show what kinds of services your office offers. For example, if you offer Lipiflow treatment for dry eye, laser cataract removal, or specific care for pediatric patients, these would be services you could highlight on your social media pages.

Patients learn your general brand personality.

Your brand personality sets you apart from the rest. When you are active o social media, it gives people the opportunity to get to know your brand, who you are, and the kind of personality they can expect. When it comes to looking for service providers in the medical field, having a provider who seems familiar can make every in-person interaction much more comfortable.

Patients learn how responsive you are to patient concerns.

Responsiveness yields a human touch to your optometry brand, and social media gives the opportunity to be even more responsive than just by phone. Patients frequently interact with care providers on their social media pages, within their posts, and via the integrated messaging system. When a patient feels that you are accessible and responsive, it fosters a sense of trust.

Get Help with Your Digital Marketing Plans as an Optometrist

With a good digital marketing plan in place, your optometry website can gain much more traction digitally and in the real world. If you need assistance with getting your optometry website noticed, including by maximizing your reach through social media, reach out to us at Digital Healthcare Professionals for more information.

 

https://www.oberlo.com/blog/social-media-marketing-statistics

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Is Your Dental Website Properly Utilizing SEO?

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Every single second, about 74,000 search terms are being keyed into search engines like Google. When these search terms get keyed in, there is one element that primarily dictates what an internet user sees displayed before them on a search engine results page (SERP). Search engine optimization (SEO) allows search engines to determine precisely what websites are worthy of being displayed higher on the list.

While many dentists do have a website, many also fail to recognize the importance of SEO to their success online. Here are a few things to consider about using SEO properly for your dental practice’s website.

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Facts About the Effectiveness of SEO

Did you know that 67 percent of web users will click on one of the first five results they see on a SERP? Yet, more than 90 percent of web content does nothing to help rank a website on a SERP. These big numbers go to show how important SEO can be for your website but also just how few website owners create content with the intent of garnering more traffic due to SEO. A well-optimized website will:

  • Have specific key terms and phrases worked into the content
  • Excellent metadata and metal titles with SEO incorporation
  • SEO-based imagery and graphics

SEO Mistakes Dental Websites Owners Make

Making mistakes with SEO is so easy to do, especially if you only have a basic understanding of the concept. SEO is about more than just keywords; numerous facets of optimization affect the overall quality of an SEO plan. Some of the biggest mistakes dentists make with their website include:

  • Keyword stuffing, which can actually lower your rankings on SERPs
  • Not utilizing all parts of their website to build a comprehensive SEO strategy
  • Assuming simply SEO alone will help give a website a boost

Get Expert SEO Assistance for Your Dental Website 

When it comes down to it, many dental professionals are so busy tending to the needs of their patients that tweaking dental website SEO is a task that falls by the wayside. Thankfully, finding someone to help you up the effectiveness of your website so it is both searchable and user-friendly is not hard. Reach out to us at Digital Healthcare Professionals to discuss how we can help you make sure your practice’s website is properly optimized for online markets.