3 Ways a Good Social Media Marketing Strategy Benefits Your Optometry Practice

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About 45 percent of the population in the modern world uses social media on a regular basis. While the primary use of social media may be to stay connected to others, people are also looking to social media to find out about businesses, including eye care service providers. Here is a look at a few good reasons to build a good social media marketing strategy for your optometry practice.

1. Patients often look to social media to get a “feel” for your practice.

When a social media page is well-created and the owner appears to be active, patients and prospects can go to your profiles to get an idea of what your practice is all about. Regular posts about your practice, patient experiences, and other pertinent information build your brand persona. Numerous people turn to social media profiles and pages to get an idea of what practitioners are like before they decide they will trust them for treatment.

2. Social media marketing can generate lead traffic to your site.

Building your social media pages on sites like Instagram, Twitter, and Facebook gives you the opportunity to share pertinent information that leads back to your website. For example, you can create posts about new optometry services you have to offer, information about certain eye conditions, or otherwise and those posts can contain links to your website.

3. Using social media makes you seem more accessible to the average patient.

Social media is all about building connections, and the same holds true for businesses that take the time to establish good presences on social media. When potential patients or existing patients have the opportunity to communicate with you on social media, it makes your optometry practice seem accessible. For example, if you have an active messenger on Facebook (used by 68 percent of adults) and take the time to respond to queries, both prospective and existing patients will appreciate how easy it is to get in touch with your practice. About 71 percent of people who have a positive experience with a service provider on social media will recommend the service provider to people they know.

Work with Digital Marketing Pros for Your Optometry Practice 

While managing social media marketing can be an added layer of responsibility, it can be invaluable for your optometry practice. If you need expert advice about your digital marketing strategy, reach out to us at the Digital Healthcare Professionals for advice.

optometry website features

4 Things the Modern Patient Looks for in an Optometrist’s Website

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When the internet first started out, there really wasn’t anyone looking for specific information online. Over the years, however, the worldwide web has grown to be the most pertinent place for prospective patients to go to look for information, including prospective optometry patients. Here is a close look at a few things modern-day internet searchers expect to see when they land on an optometrist’s website.

1. Detailed information about services offered.

Naturally, you should provide a list of the services that you provide at your practice. However, the modern-day prospective patient is going to be looking for more in-depth information about what services you offer. For example, simply stating that you offer pediatric exams is no going to be as attractive as explaining your pediatric eye exams and why you are a trustworthy provider.

2. Clear information for prospective patients.

Patients who get online and look for an eye doctor in their area are going to want a clear listing of things they would want to know as your patient. Some items that are important to include on your optometry website include:

  • Your exact location, including a map or directions
  • What types of insurance or payments you accept for services
  • Your business hours
  • What to expect when a patient comes in for a visit
  • Links to forms for new patients
  • What services you are equipped to handle in-office

3. Professionalism and expertise.

It may come as a bit of a surprise, but roughly 1 of every 20 internet searches is related to health information according to Google. The modern-day optometry patient is likely going to get online and look for information about the issues they experience, and they will expect to see details from true professionals. Your blog is a good place to provide your expertise and poise your practice as a trustworthy establishment looking to share reliable eye health information.

4. Easy points of contact and convenience.

For a long time, contacting any kind of healthcare provider would typically involve a phone call. However, the modern optometry patient may expect more convenient points of access and a higher level of convenience. For instance, it can be convenient for patients if they can request an appointment online or send a chat message to ask about a particular service offering.

Hone Your Optometry Practice Website with the Help of Professionals

Your website is usually the first impression prospects get of your practice, so making sure it delivers what is expected is ever-important. Reach out to us at Digital Healthcare Professionals for professional help to get your website up to par with your competitors.