woman-Thick-Frame-Glasse

The Three Most Important Facets of an Optometry Office Marketing Strategy

/0 Comments/in /by

You pour a lot of time and effort into making sure your optometry patients have everything they need from you as a service provider. However, keeping a consistent stream of new patients coming to your office for treatment is important for your revenue as a professional. Many optometrists disregard the effectiveness of a good marketing strategy because their services are such a necessary thing within a geographic area. A good marketing strategy can take your business operation from just necessary to all-out popular. Here are three facets of the best optometry office marketing strategy.

A Well-Curated Brand

Brand image is extremely important in the medical industry. As a healthcare service provider, even you have a brand image, but it must be properly honed to do its job. A well-curated brand image is beneficial for a marketing strategy because:

  • It helps keep you recognizable in a saturated industry
  • It helps convey the message that your service knows what it’s doing
  • It helps build credibility

Your brand image is more than just a nice logo or slogan; it is all about how you appear in the eyes of both prospects and current patients. Logos, slogans, service imagery, and even things like employee uniforms can build a brand image.

An Optimized Website

The majority of people who need help from an eye doctor these days are goings to get online and look up your optometry office before they ever make a call. These people will be looking for things like:

  • What kinds of services you have available
  • What types of payments your office accepts
  • What kind of office you run

If you do not have a nice, optimized website, you will have a lot of issues with your office website never being found. Or, when it is found, those visitors may not be impressed with what they see. Both issues can hurt your ability to gain new patients.

A Digital Marketing Plan

Marketing should be a two-pronged thing; you must have a good real-world marketing plan and a digital marketing plan. Lacking in either or can affect the effectiveness of the other. For example, if you have a commercial produced to be played on local radio stations, those who hear that ad will likely go online and check you out. Therefore, your digital marketing plan can be just as important as the rest of your strategy.

Overall, marketing your optometry office effectively can give you a better opportunity to serve new patients, grow your business, and build new revenue. Reach out to us at Digital Healthcare Professionals for a consultation.

3 Ways a Blog Can Be Your Smartest Marketing Strategy as a Modern-Day Dentist

/0 Comments/in /by

  About 80 percent of dental school student graduates will be well on their way to having their own practice within five years of graduating. In modern-day dentistry, one of the very first things any practice owner should do is to create a well-optimized dentistry website to represent their office and services provides. Of course, this website should provide all the necessities, such as services offered, location information, and more, but the blog is just as important. Here is a look at why integrating a blog on your dentist’s website could be one of the best decisions ever.

Pose Yourself as a Trustworthy Professional in the Industry

The failure rate of dental practices is not that high; just over 2 percent according to some statistics. Just the same, however, you have a LOT of competition. In order to succeed as a dentist, you must pose yourself as a professional with a lot of insight into oral health care, and a blog can help you do just that. By filling your blog with reliable, factual information clients could be looking for, you automatically paint yourself as someone who knows what they are doing.

Ensure Your Website Gets Noticed in Search Results

A hidden function of the blog on a dental website is to help boost the site on search engine results. A regularly updated blog with excellent content and specific industry-related keywords can really get the site boosted on results pages.

Connect with Your Patients and Build Your Client Base

Patients often look for information about oral health concerns online before they ever call the dentist. Your blog can grow to be the go-to place for patients to get the latest information. You can use your blog to discuss the latest news in dental health, changes to expect within your practice, and concerns patients generally have. All this can bridge a strong connection to your patients that they will appreciate.

Work with a Digital Marketing Company for Help for Your Dentist Office

The blog may not seem worthy of your time and attention, but this one little website implement can totally evolve the traction of the site and your services. Reach out to us at Digital Healthcare Professionals to get a custom quote for your dentist office website optimization today.

 

https://henryscheinequipmentcatalog.com/content-library/starting-practice-ownership/

blue-eye

4 Reasons Your Optometry Practice Website May Not Be the Getting Web Traffic You Need

/0 Comments/in , , /by

The website you have published for your optometry website should be the ideal lead-in for prospects. However, if traffic numbers are not where they should be, there are some likely reasons behind the problem.

1. Your website is not as functional as it should be.

If there is one thing that can send a visitor to your optometry website off in another direction, it is a dysfunctional website. Every detail should be ironed out, including the functions of links and buttons, videos and slideshows that should be working, and any graphics you use.

2. Your website is not properly optimized using SEO best-practices.

SEO best practices involve incorporating the right keywords and phrases, optimizing visual content, and more. Bad traffic numbers are most often a sign that something with your SEO strategy is not up to par with everyone else.

3. Your blog is not extensive enough to draw organic traffic.

About 80 percent of people online interact with two things: social media and blogs. This speaks volumes about why your optometry blog should be carefully curated, valuable to visitors, and extensive. Blogs have the ability to fetch a 434% increase in indexed pages on search engines. Plus, the general statistic is that companies that have a nice blog can see an astounding 67% more leads in a single month than companies that neglect their blog. Your blog is vital, and in many respects, it can be your secret weapon as an optometrist looking for more traffic.

4. Your website is not optimized for local web traffic.

Yes, you want your website to be globally recognized on the world wide web, but your local traffic is just as important. In fact, your local traffic numbers should be outweighing global numbers unless you hit luck and gain a massive following for your practice from a wider base of consumers. If your site is not optimized to attract local visitors, your traffic numbers can be dreary.

The traffic you get to your optometry website can make all the difference in how well your practice grows and flourishes and stays relevant for the years to come. Reach out to us at Digital Health Professionals to learn how we can help.