eye-exam

3 Mistakes You May Be Making with Your Optometry Website

Eye health services are necessary within a community, and you may attract a lot of patients simply because you exist. However, if you truly want to see your vision care center flourish with new patients, it is all about proper marketing and website design is a huge part of that. Take a look at just a few of the mistakes you may be making with your optometry website that could be sending people off in another direction.

The imagery on your website does not match the industry.

A good website is always filled with nice imagery. However, you have to be so careful when selecting the proper images for your optometry website. Otherwise, you could portray visuals that do not align with such a high-end, important service. Likewise, it is best if the images chosen align with your brand. If the images are not what they should be, it can be off-putting to visitors and send them in a different direction.

You do not have a blog incorporated on your optometry website.

The blog incorporated on the optometry website does a lot of things:

  • It provides valuable information for visitors
  • It establishes you as a knowledgeable professional in the industry
  • It helps improve your website’s SEO
  • It brings in organic web traffic from people looking for eye health information

The website is not as functional as it should be.

a dysfunctional website is always deemed as untrustworthy in the eyes of a visitor. Untrustworthy is not the message you want to send when people are looking for someone they can trust for eye health care and eye health information. The slightest kinks and quirks with your website must be worked out before it goes live.

Let’s Talk About Amping Up Your Optometry Website with a Better Digital Strategy 

When you have so much to tend to within your eyecare practice, it is easy to make big mistakes with your digital marketing plan. If you need help with your optometry website, it may be best to trust professionals for help. Reach out to us at the Digital Healthcare Professionals for advice.

dentist and client

3 Ways to Enhance Your Dental Office’s Digital Marketing Strategy

Your dental practice is a valuable part of the community, but you should have a stellar online presence just the same. Here is a look at a few ways to enhance your dental office’s digital marketing strategy.

Make your website discoverable with improved SEO.

Attracting new patients to your dental practice means you have to be vigilant about SEO. About 75 percent of people who search online for a product or service will not go beyond the initial first page of search results. If you do not have good SEO on your practice’s website, this means the site is likely listed somewhere beyond the first pages. Unfortunately, this also means that 75 percent of searchers will never see your website because they will never go beyond that first page of results they are shown.

Be more attentive to your social media pages.

Social media is ever-important for the brand image of a company, but it is often neglected as unimportant when it comes to health service providers like dental offices. If you want to make sure your digital marketing strategy is staying in line with others in your service arena, social media is a big deal. Boost your social media marketing strategy for your dental practice by:

  • Creating business pages on the most pertinent platforms, such as Facebook, Instagram, and Twitter
  • Posting on your social media profiles on a regular and predictable basis
  • Responding to incoming comments and questions from followers

Customize your blog for your target audience.

The bog is such an important part of your dental practice website. You will gain a lot of organic traffic from people looking for information related to your industry, but you can also utilize the blog as a way to inject more SEO into your website overall. Take the time to establish a well-designed blog, fill it with valuable information, and update the blog on a regular basis.

Talk to us About Digital Marketing Strategies for Your Dental Practice

Digital Healthcare Professionals Logo

With so much focus on customer care, it can be difficult to find the time to handle a full strategy on your own. If you need help with your digital marketing strategy, reach out to us at Digital Healthcare Professionals for assistance.